Coupons / Affiliate
The Crazy Coupons
US coupons and deals platform: store and category directories, seasonal deal pages and an editorial blog, where content freshness and SEO decide the business.
- WordPress
- PHP 8.3
- Custom WP Theme
- MySQL
- jQuery
- Bootstrap
- nginx
- SEO
- Client
- Crazy Coupons US
- Duration
- Mar 2022 — Oct 2022
- Category
- Coupons / Affiliate
The Crazy Coupons is a US coupons and deals site covering fashion, beauty, travel, home, electronics and groceries. It runs on WordPress with a custom theme on PHP 8.3 behind nginx, organised around three content axes that all have to stay browsable: stores, categories and seasonal deal windows.
An affiliate business lives and dies on two things — how fresh the offers are and how well the pages rank — so the build is shaped around the content operation. Coupons, stores, categories and seasonal collections are modelled as structured content the editorial team publishes without touching code, with affiliate disclosure handled at the template level rather than left to whoever writes the post.
Deals expire constantly, which makes stale content the primary failure mode: an expired coupon that still ranks is worse for the business than no coupon at all.
Key features
Store directory and multi-level category browsing
Seasonal and occasion-based deal collections
Structured coupon content with discount type, code and expiry
Editorial blog with search across stores, categories and posts
Affiliate disclosure handled at template level for compliance
SEO-focused templates and metadata for competitive deal keywords
My role
WordPress developer on the platform build.
Built the custom theme and templates for stores, categories, deals and blog
Modelled coupons and stores as structured content for a non-technical editorial team
Implemented search, filtering and seasonal collection pages
Handled SEO fundamentals, metadata and page performance
Challenges & solutions
Expired offers outranking live ones. Expiry is a first-class field rather than a note in the copy, so expired coupons drop out of listings automatically instead of waiting for someone to notice.
Three overlapping ways to browse. Stores, categories and seasonal collections all cross-cut the same coupons, which duplicates content fast. Canonical URLs and a single source of truth per coupon kept the site from competing with itself in search.
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